Much has been written over the last year about the imminent demise of the $40 billion print newspaper industry at the hands of digital media. At Greenhill SAVP we believe the newspaper industry is just the tip of the iceberg and that conditions are in place right now for disruptive and rapid acceleration of other print content to all web-based or web/print hybrid content solutions. College textbooks are near the top of the list. Let me explain why.
The $8 billion college textbook market
16 April 2009
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Emerging Trends, Open Access | Tagged: online textbooks | 
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Posted by Oscar Retterer
