Barnes & Noble says its Nook e-book device was not built with college students in mind. “Nook is not designed to be a textbook reader,” said Jade Roth, the companys vice president of books. “Nook is really designed to be an e-reader for pleasure, for relaxation on the go — not really for the educational space.”
Amazon said the same thing about its first-generation Kindle, but a few months ago it unveiled a larger model that it says works well for e-textbooks. Amazon is running pilot projects at seven universities this semester to see how students and professors respond to the devices.
Barnes and Noble’s Nook e-reader is in such hot demand that the company is already announcing production delays.
A recent Forrester Group analysis stated “This holiday season, e-readers will be one category that’s a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of e-reader devices in 2009.”