Circulation losses at The Boston Globe, the Boston Herald, and many other newspapers around the country slowed in the six-month period that ended in September as papers focused on reaching readers in print, online, and through mobile devices.
Average daily newspaper circulation nationwide was down 5 percent during the six months ending Sept. 30 [2010], compared with the same period last year, according to new figures reported yesterday by the Audit Bureau of Circulations. That’s better than the 8.7 percent drop in the previous reporting period, from October 2009 to March [2010].
The Globe’s daily circulation dropped 15.6 percent to 222,683, while its Sunday circulation dropped 12 percent in the period to 368,303. Nationally, daily circulation at The Wall Street Journal, owned by News Corp., grew by 1.8 percent, while USA Today lost 3.6 percent. Daily circulation at The New York Times declined 5.5 percent; its Sunday edition fell 3.4 percent.
[Source: Boston Globe]