by MG Siegler on July 21, 2009
During its quarterly earnings call today, Apple CFO Peter Oppenheimer focused a lot of attention on what the company is now calling its “pocket products.” That is, the iPhone, the iPod touch and the iPod. You’ll notice that Apple has taken to separating out the iPod touch from the rest of the iPod line. And that makes sense, given it shares many more similarities with the iPhone. But it’s also for another reason: The iPod, as we know it, is dying.
Of the three pocket products, two saw huge year-over-year growth this quarter, one did not. While iPhone sales grew a massive 626% year-over-year, iPod touch sales actually grew just about 130% too. And while Apple may consider the iPod touch outside of the iPod line, for financial purposes, it’s still counted with them. So when you hear that overall the iPod family saw a 7% decline year over year, you know that the actual iPod numbers minus the iPod touch, must not be very good at all.